Chop Chop by Nanyaa: Bringing African Delicacies to the World

When Joy Nwaosa first approached me, she had a vision as rich and vibrant as the flavors of her dishes. Her dream was to establish Chop Chop by Nanyaa, a brand that would become synonymous with authentic African cuisine while capturing the hearts of customers through exceptional service and unforgettable meals.
However, the challenges were significant. Joy needed more than just a logo—she needed a full strategy to solidify her brand, optimize financial decisions, and create a memorable customer experience. Over the course of two years, I worked closely with her to turn Chop Chop into the thriving business it is today.

The Challenge

The goal was clear: establish Chop Chop as a household name in African cuisine. However, Joy faced several challenges:

1. Building a strong and recognizable brand that resonated with her audience.
2. Streamlining financial and operational processes to support sustainable growth..
3. Creating an exceptional customer experience that would encourage repeat patronage and referrals

The Design Process

The logo design was the foundation of Chop Chop's brand. I chose a circular emblem featuring Joy’s warm and welcoming face—a nod to the authenticity and personal touch behind every meal. The rustic font style exuded a sense of homemade comfort, while the circular design symbolized community and togetherness.

I chose a circular emblem featuring Joy’s warm and welcoming face—a nod to the authenticity and personal touch behind every meal

• Color Palette:
  Mustard Yellow representing warmth, joy, and the vibrant flavors of African cuisine and dark Brown: Evoking richness, authenticity, and earthiness, tying the brand to its African roots
• I designed a variety of materials that seamlessly extended the brand's identity across touchpoints::
  
  1. Restaurant Interior: A rustic, welcoming design featuring the logo prominently on signage, reinforcing brand recognition.
  2. Marketing Collateral: Flyers, posters, and digital assets were crafted to promote Chop Chop’s offerings, including the Platter Menu, which became a crowd favorite for events..
  3. Packaging: Eco-friendly bags and cups featuring the logo helped customers take a piece of the brand home with them.