08Case study
Preye’s Baskets
Taking a gifting idea from concept to an operating business with its first profit.
Working archive · supporting imageThe situation
The problem underneath the brief.
Preye’s Baskets began as an idea rather than an operating business. It had no brand, payment infrastructure, audience or evidence that the concept would work commercially.
3months to first profit
Ongoingdigital management
My contribution
Moving from diagnosis into execution.
Through Boltzmenn, I was part of the team that built the brand, set up payment infrastructure and managed social media during the early months to create the audience needed for launch.
What changed
What the work made possible.
The business recorded its first profit within three months of launch.
What this work required