
Willy’s Shawarma
Rebuilding the operating system behind a growing multi-location food business.
View case ↗Not a catalogue of everything I’ve done. A selection of situations that show how I diagnose, structure, build and execute across different kinds of organisations.
The deepest case studies: situations where the work involved diagnosis, decisions, implementation and enough evidence to show how the problem was approached.

Rebuilding the operating system behind a growing multi-location food business.
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Creating financial structure across three businesses under one holding company.
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Turning a founder’s sense that something was wrong into a specific operating strategy.
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Rebuilding a founder-dependent family business for the generation that inherited it.
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Turning several founder-led activities into one coherent and navigable business.
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Closing the gap between a reliable service and the way prospects experienced it before buying.
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Positioning an African food business for a new market without stripping away its identity.
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Taking a gifting idea from concept to an operating business with its first profit.
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Building the digital infrastructure that allowed a live festival to grow beyond manual coordination.
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Using identity and packaging to make a strong product more visible and memorable.
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Giving a mission-led organisation a credible digital front door.
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Aligning the external identity of an education business with the reputation it had earned.
View case ↗Earlier brand and communications work is part of the record too. It explains where the visual, customer-facing and narrative side of the later strategy work came from.

Selected earlier brand work from Anthony’s creative and communications chapter.

Visual identity and hospitality-facing brand execution.

Cross-market positioning supported by tangible brand execution.
Photography on this index is used as supporting editorial imagery from Anthony’s working archive. Individual client-specific project artifacts can replace it as they become available.