07Case study
Qate’s Kitchen
Positioning an African food business for a new market without stripping away the identity that made it distinctive.
Working archive · supporting imageThe situation
The problem underneath the brief.
Qate’s Kitchen was entering the UK with an authentic African food identity. The strategic tension was how to make the brand accessible to a new audience without diluting the cultural substance that differentiated it.
2markets bridged
1identity carried across both
My contribution
Moving from diagnosis into execution.
Through Boltzmenn, I was part of the work that developed brand positioning and visual strategy for cross-border relevance, treating cultural authenticity as a commercial advantage rather than something to hide.
What changed
What the work made possible.
Qate’s Kitchen emerged with a positioning intended to support UK growth while preserving the identity it brought from its original market.
What this work required