12Case study
Syntyche Language Academy
Aligning the external identity of an education business with the reputation it had already earned.
Working archive · supporting imageThe situation
The problem underneath the brief.
Syntyche already had a strong reputation for language education, but its visual identity did not communicate the quality or expansion potential of the institution.
1identity system
1communications architecture
My contribution
Moving from diagnosis into execution.
Through Boltzmenn, I was part of the work that created a new identity system, including a logomark, colour system, typography and a communications architecture designed with future expansion in mind.
What changed
What the work made possible.
The academy now presents through a more coherent identity designed to reflect the premium educational reputation the organisation had already established.
What this work required