KET Shopping

Closing the gap between a reliable service and the way prospects experienced it before buying.

Commercial StrategyPricingSales EnablementPositioning
RoleCommercial and positioning work through Boltzmenn
ContextPersonal Shopping & Procurement · Nigeria
EngagementBrand, pricing and sales strategy
Supporting image from Anthony’s working archiveWorking archive · supporting image

The situation

The problem underneath the brief.

KET Shopping had already proved it could deliver: clients returned and the service itself was reliable. The commercial problem was that prospective clients could not see that quality before engaging the company.

1pricing approach
1commercial identity

My contribution

Moving from diagnosis into execution.

Through Boltzmenn, I was part of the work that rebuilt the company’s identity and website and worked through pricing and sales strategy with the team, including how value was framed before price and how objections were handled.

What changed

What the work made possible.

The founder reported that prospects no longer disappeared halfway through the pitch. The business now has a live website, a clearer commercial identity and a more structured pricing conversation.

What this work required

Commercial StrategyPricingSales EnablementPositioning
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